Kangaroo Blog

Crafting the perfect name for your loyalty program is crucial. You might be wondering, “Is a name really that important?” Consider this. Get it wrong, and you might confuse or even repel potential customers. Get it right, and you’ll have them flocking to join.

After helping thousands of businesses create killer loyalty programs, one truth consistently shines through: the name is the cornerstone of its success. Your loyalty program’s name is the foundation upon which everything else rests. 

A strong loyalty program name shapes how the public perceives your program, attracts new customers eager to join, and fosters a sense of community among your loyal base.

So, how do you nail it? Here are our 6 favorite tips for crafting a loyalty program name that will attract and excite customers.

Fancy cars and corner offices don’t mean epitome of success anymore, knowing how to wield the power of AI does!

Social proof is the oxygen equivalent for brands. And in this day and age, it’s easier to attain than ever, and loyalty programs have a big hand in that. 

Spring has sprung! Along with the blooming flowers and lighter clothes, it's the perfect time to spring clean your loyalty program and give it a fresh start.

Is your restaurant feeling a little, well, deserted? 

You poured your heart (and wallet) into that loyalty program, hoping for a customer stampede. Instead, it’s collecting more dust bunnies than customers. Hell, even Grandma hasn’t signed up.

December is that special time when businesses can tap into the emotional pulse of their customers – and well-thought-out loyalty programs turn regular transactions into heartwarming, unforgettable experiences.

A good loyalty program is an invaluable asset for any business seeking to engage, retain and foster long-term relationships with customers. But even the best-designed program of them all may not be impactful unless you promote it effectively and consistently across all channels available to you. In this article, we'll explore the best ways to promote your loyalty program, both online and offline, by email/SMS marketing and social media. Let's dive in!

Améliorer la fidélisation des clients peut être un processus délicat, mais il existe de nombreuses stratégies marketing visant à accroître la fidélité des clients et assurer le succès de votre entreprise. Si vous souhaitez améliorer l’expérience globale des clients avec votre entreprise ou votre marque et faire en sorte qu’ils soient satisfaits de leurs achats, vous devez absolument envisager de mettre en place une plateforme marketing de fidélisation des clients si ce n’est déjà fait ! Vous pouvez faciliter les choses pour vos clients en utilisant un logiciel de gestion de la fidélisation des clients ou en créant une application de récompenses de fidélité pour les clients qui incite les acheteurs occasionnels à devenir des clients réguliers et les clients fidèles à rester engagés et interagir avec votre marque de manière continue.

Voici quelques idées supplémentaires sur les moyens d’augmenter la valeur vie de vos clients grâce à la fidélisation.