--- title: Kangaroo Blog | customer retention description: customer retention | --- [![Kangaroo-Rewards-Logo-BLUE](https://try.kangaroorewards.com/hs-fs/hubfs/Kangaroo-Rewards-Logo-BLUE-May-06-2022-02-54-18-92-PM.png?width=2500&height=491&name=Kangaroo-Rewards-Logo-BLUE-May-06-2022-02-54-18-92-PM.png "Kangaroo-Rewards-Logo-BLUE")](https://kangaroorewards.com/) # Kangaroo Blog [![](https://try.kangaroorewards.com/hubfs/image001.png)](https://try.kangaroorewards.com/blog/boost-your-loyalty-program-across-multiple-channels) ## [Effective Promotion Strategies Across Multiple Channels](https://try.kangaroorewards.com/blog/boost-your-loyalty-program-across-multiple-channels) Jul 18, 2023 10:00:00 AM / by [Kangaroo Rewards](https://try.kangaroorewards.com/blog/author/kangaroo-rewards) posted in [Loyalty Tips](https://try.kangaroorewards.com/blog/topic/loyalty-tips), [customer retention](https://try.kangaroorewards.com/blog/topic/customer-retention), [customer acquisition](https://try.kangaroorewards.com/blog/topic/customer-acquisition), [Increase CLV](https://try.kangaroorewards.com/blog/topic/increase-clv), [customer experience](https://try.kangaroorewards.com/blog/topic/customer-experience), [customer loyalty](https://try.kangaroorewards.com/blog/topic/customer-loyalty), [loyalty rewards strategy](https://try.kangaroorewards.com/blog/topic/loyalty-rewards-strategy), [loyalty best practices](https://try.kangaroorewards.com/blog/topic/loyalty-best-practices), [Launch a Loyalty Program](https://try.kangaroorewards.com/blog/topic/launch-a-loyalty-program), [eCommerce loyalty](https://try.kangaroorewards.com/blog/topic/ecommerce-loyalty), [Increase Sales](https://try.kangaroorewards.com/blog/topic/increase-sales) [0 Comments](https://try.kangaroorewards.com/blog/boost-your-loyalty-program-across-multiple-channels#comments-listing) A good loyalty program is an invaluable asset for any business seeking to engage, retain and foster long-term relationships with customers. But even the best-designed program of them all may not be impactful unless you promote it effectively and consistently across all channels available to you. In this article, we'll explore the best ways to promote your loyalty program, both online and offline, by email/SMS marketing and social media. Let's dive in! [Read More](https://try.kangaroorewards.com/blog/boost-your-loyalty-program-across-multiple-channels) [![](https://blog.kangaroorewards.com/files/2021-09/blog-banner-header.png?8e944f0d4d)](https://try.kangaroorewards.com/blog/why-you-need-customer-satisfaction-surveys) ## [Why You Need to Track Customer Satisfaction](https://try.kangaroorewards.com/blog/why-you-need-customer-satisfaction-surveys) Nov 4, 2022 12:58:58 PM / by [Kangaroo Rewards](https://try.kangaroorewards.com/blog/author/kangaroo-rewards) posted in [Loyalty Tips](https://try.kangaroorewards.com/blog/topic/loyalty-tips), [customer retention](https://try.kangaroorewards.com/blog/topic/customer-retention), [back-to-school rewards ideas](https://try.kangaroorewards.com/blog/topic/back-to-school-rewards-ideas), [fall reward ideas](https://try.kangaroorewards.com/blog/topic/fall-reward-ideas) [0 Comments](https://try.kangaroorewards.com/blog/why-you-need-customer-satisfaction-surveys#comments-listing)   [Read More](https://try.kangaroorewards.com/blog/why-you-need-customer-satisfaction-surveys) [![](https://try.kangaroorewards.com/hubfs/Blog_Cover_how-to-improve_FR.jpg)](https://try.kangaroorewards.com/blog/comment-améliorer-la-fidélité-et-la-satisfaction-des-clients) ## [Comment améliorer la fidélité et la satisfaction des clients](https://try.kangaroorewards.com/blog/comment-améliorer-la-fidélité-et-la-satisfaction-des-clients) Aug 22, 2022 11:29:44 AM / by [Kangaroo Rewards](https://try.kangaroorewards.com/blog/author/kangaroo-rewards) posted in [Loyalty Tips](https://try.kangaroorewards.com/blog/topic/loyalty-tips), [Referrals](https://try.kangaroorewards.com/blog/topic/referrals), [customer retention](https://try.kangaroorewards.com/blog/topic/customer-retention), [rewards program](https://try.kangaroorewards.com/blog/topic/rewards-program), [customer experience](https://try.kangaroorewards.com/blog/topic/customer-experience), [referral marketing](https://try.kangaroorewards.com/blog/topic/referral-marketing), [customer satisfaction](https://try.kangaroorewards.com/blog/topic/customer-satisfaction), [customer loyalty](https://try.kangaroorewards.com/blog/topic/customer-loyalty), [loyalty program](https://try.kangaroorewards.com/blog/topic/loyalty-program), [point rewards](https://try.kangaroorewards.com/blog/topic/point-rewards), [customer data](https://try.kangaroorewards.com/blog/topic/customer-data), [targeted offers](https://try.kangaroorewards.com/blog/topic/targeted-offers) [0 Comments](https://try.kangaroorewards.com/blog/comment-améliorer-la-fidélité-et-la-satisfaction-des-clients#comments-listing)   Améliorer la fidélisation des clients peut être un processus délicat, mais il existe de nombreuses stratégies marketing visant à accroître la fidélité des clients et assurer le succès de votre entreprise. Si vous souhaitez améliorer l’expérience globale des clients avec votre entreprise ou votre marque et faire en sorte qu’ils soient satisfaits de leurs achats, vous devez absolument envisager de mettre en place une plateforme marketing de fidélisation des clients si ce n’est déjà fait ! Vous pouvez faciliter les choses pour vos clients en utilisant un logiciel de gestion de la fidélisation des clients ou en créant une application de récompenses de fidélité pour les clients qui incite les acheteurs occasionnels à devenir des clients réguliers et les clients fidèles à rester engagés et interagir avec votre marque de manière continue. Voici quelques idées supplémentaires sur les moyens d’augmenter la valeur vie de vos clients grâce à la fidélisation. [Read More](https://try.kangaroorewards.com/blog/comment-améliorer-la-fidélité-et-la-satisfaction-des-clients) [![](https://try.kangaroorewards.com/hubfs/Blog_Cover_desoffresSaintValentin_FR.jpg)](https://try.kangaroorewards.com/blog/des-offres-saint-valentin) ## [Des offres séduisantes pour la Saint Valentin que vos clients vont adorer!](https://try.kangaroorewards.com/blog/des-offres-saint-valentin) Aug 19, 2022 4:34:35 PM / by [Kangaroo Rewards](https://try.kangaroorewards.com/blog/author/kangaroo-rewards) posted in [Loyalty Tips](https://try.kangaroorewards.com/blog/topic/loyalty-tips), [customer retention](https://try.kangaroorewards.com/blog/topic/customer-retention), [customer loyalty](https://try.kangaroorewards.com/blog/topic/customer-loyalty), [loyalty program](https://try.kangaroorewards.com/blog/topic/loyalty-program), [reward ideas](https://try.kangaroorewards.com/blog/topic/reward-ideas), [Valentine's Day Rewards Ideas](https://try.kangaroorewards.com/blog/topic/valentines-day-rewards-ideas) [0 Comments](https://try.kangaroorewards.com/blog/des-offres-saint-valentin#comments-listing)   [Read More](https://try.kangaroorewards.com/blog/des-offres-saint-valentin) [![](https://try.kangaroorewards.com/hubfs/Customer_Retention-COVER%20(1).jpg)](https://try.kangaroorewards.com/blog/why-is-customer-retention-important-for-businesses) ## [Why Is Customer Retention Important for Businesses?](https://try.kangaroorewards.com/blog/why-is-customer-retention-important-for-businesses) Jul 12, 2022 9:58:23 AM / by [Kangaroo Rewards](https://try.kangaroorewards.com/blog/author/kangaroo-rewards) posted in [Loyalty Tips](https://try.kangaroorewards.com/blog/topic/loyalty-tips), [customer retention](https://try.kangaroorewards.com/blog/topic/customer-retention), [customer acquisition](https://try.kangaroorewards.com/blog/topic/customer-acquisition), [Increase CLV](https://try.kangaroorewards.com/blog/topic/increase-clv), [Customer lifetime value](https://try.kangaroorewards.com/blog/topic/customer-lifetime-value) [0 Comments](https://try.kangaroorewards.com/blog/why-is-customer-retention-important-for-businesses#comments-listing)   When it comes to brand growth, most business owners and marketing teams will tell you that they allocate nearly 80% of their marketing budget to acquiring new customers. In contrast, very little time or energy is spent on their existing customer base. This is surprising because studies have repeatedly demonstrated that loyal customers not only tend to spend five times more than regular customers but shop at those brands more frequently. Given that only 1 in 5 new customers will make a repeat purchase, it's imperative that your marketing strategy not only caters to your existing customer database, but that focuses on turning first-time shoppers into regulars... fast!   Smart marketing requires that brands focus on growing their customers' lifetime value (CLV). The higher the value the more profitable the business will be. CLV is mainly driven by customer retention. The concept is fairly simple—customers who are happy with the products and services of a company will keep on giving their business to them. The trick is finding a proven method to turn first-time shoppers into regulars and develop customer loyalty. [Read More](https://try.kangaroorewards.com/blog/why-is-customer-retention-important-for-businesses) [![](https://try.kangaroorewards.com/hubfs/Improve_Loyalty_Satisfaction-COVER.jpg)](https://try.kangaroorewards.com/blog/how-to-improve-customer-loyalty-and-satisfaction) ## [How to Improve Customer Loyalty and Satisfaction](https://try.kangaroorewards.com/blog/how-to-improve-customer-loyalty-and-satisfaction) Jun 22, 2022 2:04:13 PM / by [Kangaroo Rewards](https://try.kangaroorewards.com/blog/author/kangaroo-rewards) posted in [Loyalty Tips](https://try.kangaroorewards.com/blog/topic/loyalty-tips), [Referrals](https://try.kangaroorewards.com/blog/topic/referrals), [customer retention](https://try.kangaroorewards.com/blog/topic/customer-retention), [rewards program](https://try.kangaroorewards.com/blog/topic/rewards-program), [customer experience](https://try.kangaroorewards.com/blog/topic/customer-experience), [referral marketing](https://try.kangaroorewards.com/blog/topic/referral-marketing), [customer satisfaction](https://try.kangaroorewards.com/blog/topic/customer-satisfaction), [customer loyalty](https://try.kangaroorewards.com/blog/topic/customer-loyalty), [loyalty program](https://try.kangaroorewards.com/blog/topic/loyalty-program), [point rewards](https://try.kangaroorewards.com/blog/topic/point-rewards), [customer data](https://try.kangaroorewards.com/blog/topic/customer-data), [targeted offers](https://try.kangaroorewards.com/blog/topic/targeted-offers) [0 Comments](https://try.kangaroorewards.com/blog/how-to-improve-customer-loyalty-and-satisfaction#comments-listing)   Improving customer loyalty can be a tricky process, but there are many strategies to increase customer loyalty and ensure the success of your business. If your company wants to enhance the customers’ overall experience with your business or brand and leave them satisfied with their purchases, you should definitely consider implementing a customer loyalty rewards program if you don’t have one yet! You can make things easier for your customers by utilizing customer loyalty management software or establishing a loyalty rewards app that provides an incentive for one-time shoppers to turn into repeat customers and loyal ones to engage and interact with your brand on a continuous basis. Here are a few more ideas on ways to increase your customers’ lifetime value through loyalty.  [Read More](https://try.kangaroorewards.com/blog/how-to-improve-customer-loyalty-and-satisfaction) [![](https://try.kangaroorewards.com/hubfs/2022-LOYALTY-TRENDS-COVER.jpg)](https://try.kangaroorewards.com/blog/2022loyaltytrends) ## [Q&A with Kangaroo Rewards: 2022 Customer Loyalty Trends](https://try.kangaroorewards.com/blog/2022loyaltytrends) Jun 7, 2022 10:57:40 AM / by [Kangaroo Rewards](https://try.kangaroorewards.com/blog/author/kangaroo-rewards) posted in [Loyalty Tips](https://try.kangaroorewards.com/blog/topic/loyalty-tips), [customer retention](https://try.kangaroorewards.com/blog/topic/customer-retention), [customer experience](https://try.kangaroorewards.com/blog/topic/customer-experience), [customer loyalty](https://try.kangaroorewards.com/blog/topic/customer-loyalty), [customer recognition](https://try.kangaroorewards.com/blog/topic/customer-recognition), [loyalty best practices](https://try.kangaroorewards.com/blog/topic/loyalty-best-practices), [loyalty trends](https://try.kangaroorewards.com/blog/topic/loyalty-trends), [Customer database](https://try.kangaroorewards.com/blog/topic/customer-database) [0 Comments](https://try.kangaroorewards.com/blog/2022loyaltytrends#comments-listing)   In today’s highly competitive business world, a loyalty program can be a crucial asset to a company’s success. Loyalty programs are now offered by most mainstream retailers, and with the rise of e-commerce, loyalty program adoption is expected to skyrocket in the next three years. According to The [Neilson](https://www.nielsen.com/content/dam/nielsenglobal/de/docs/Nielsen%20Global%20Retail%20Loyalty-Sentiment%20Report%20FINAL.pdf)[ Company survey,](https://www.nielsen.com/content/dam/nielsenglobal/de/docs/Nielsen%20Global%20Retail%20Loyalty-Sentiment%20Report%20FINAL.pdf) 72% of consumers agree that all other factors being equal, they’ll buy from a retailer with a loyalty program over one without. In effect, any business that does not add loyalty to its spectrum of offerings will have lost to the competition.   Modern loyalty software is the most effective way to increase customer spending, drive traffic, and boost customer engagement. The collection of customer data and the ability to target and customize your rewards program based on any multitude of behaviors, whilst providing powerful incentives, motivates customers to spend more, more often.   [Read More](https://try.kangaroorewards.com/blog/2022loyaltytrends) [![](https://try.kangaroorewards.com/hubfs/Sweet-VDAY-Offers-Blog-COVER%20(1).jpg)](https://try.kangaroorewards.com/blog/v-day-offers-customers-will-love) ## [Sweet V-Day Offers Your Customers Will Love!](https://try.kangaroorewards.com/blog/v-day-offers-customers-will-love) Jun 7, 2022 10:36:53 AM / by [Kangaroo Rewards](https://try.kangaroorewards.com/blog/author/kangaroo-rewards) posted in [Loyalty Tips](https://try.kangaroorewards.com/blog/topic/loyalty-tips), [customer retention](https://try.kangaroorewards.com/blog/topic/customer-retention), [customer loyalty](https://try.kangaroorewards.com/blog/topic/customer-loyalty), [loyalty program](https://try.kangaroorewards.com/blog/topic/loyalty-program), [reward ideas](https://try.kangaroorewards.com/blog/topic/reward-ideas), [Valentine's Day Rewards Ideas](https://try.kangaroorewards.com/blog/topic/valentines-day-rewards-ideas) [0 Comments](https://try.kangaroorewards.com/blog/v-day-offers-customers-will-love#comments-listing)   [Read More](https://try.kangaroorewards.com/blog/v-day-offers-customers-will-love) [All posts](https://try.kangaroorewards.com/blog/all) ### Subscribe to Email Updates - 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[personalized rewards (1)](https://try.kangaroorewards.com/blog/tag/personalized-rewards) - [social proof (1)](https://try.kangaroorewards.com/blog/tag/social-proof) See all ### Recent Posts #### About Us Established in 2012, Kangaroo is an international customer loyalty solution for thousands of brands all over the world. Our mission is to empower businesses with the tools to reward and engage customers to maximize the customer experience with data-driven results. [Learn More](https://loyalty.kangaroorewards.com/) #### Customer Loyalty - [Why Kangaroo?](https://loyalty.kangaroorewards.com/) - [Acquire Customers](https://loyalty.kangaroorewards.com/whykangaroo/acquire) - [Retain Customers](https://loyalty.kangaroorewards.com/whykangaroo/retain) - [Engage Customers](https://loyalty.kangaroorewards.com/whykangaroo/engage) - [Powerful Marketing](https://loyalty.kangaroorewards.com/whykangaroo/powerful) - [Robust Reporting](https://loyalty.kangaroorewards.com/whykangaroo/robust) #### Contact Us +1 (844) 445-6925 [sales@kangaroorewards.com](mailto:sales@kangaroorewards.com) 2000 McGill College Av, Suite 600 Montreal, QC H3A 3H3 Copyright 2026 | Designed with by [Kangaroo](http://www.kangaroorewards.com)