A good loyalty program is an invaluable asset for any business seeking to engage, retain and foster long-term relationships with customers. But even the best-designed program of them all may not be impactful unless you promote it effectively and consistently across all channels available to you. In this article, we'll explore the best ways to promote your loyalty program, both online and offline, by email/SMS marketing and social media. Let's dive in!
Améliorer la fidélisation des clients peut être un processus délicat, mais il existe de nombreuses stratégies marketing visant à accroître la fidélité des clients et assurer le succès de votre entreprise. Si vous souhaitez améliorer l’expérience globale des clients avec votre entreprise ou votre marque et faire en sorte qu’ils soient satisfaits de leurs achats, vous devez absolument envisager de mettre en place une plateforme marketing de fidélisation des clients si ce n’est déjà fait ! Vous pouvez faciliter les choses pour vos clients en utilisant un logiciel de gestion de la fidélisation des clients ou en créant une application de récompenses de fidélité pour les clients qui incite les acheteurs occasionnels à devenir des clients réguliers et les clients fidèles à rester engagés et interagir avec votre marque de manière continue.
Voici quelques idées supplémentaires sur les moyens d’augmenter la valeur vie de vos clients grâce à la fidélisation.
When it comes to brand growth, most business owners and marketing teams will tell you that they allocate nearly 80% of their marketing budget to acquiring new customers. In contrast, very little time or energy is spent on their existing customer base. This is surprising because studies have repeatedly demonstrated that loyal customers not only tend to spend five times more than regular customers but shop at those brands more frequently. Given that only 1 in 5 new customers will make a repeat purchase, it's imperative that your marketing strategy not only caters to your existing customer database, but that focuses on turning first-time shoppers into regulars... fast!
Smart marketing requires that brands focus on growing their customers' lifetime value (CLV). The higher the value the more profitable the business will be. CLV is mainly driven by customer retention. The concept is fairly simple—customers who are happy with the products and services of a company will keep on giving their business to them. The trick is finding a proven method to turn first-time shoppers into regulars and develop customer loyalty.
Improving customer loyalty can be a tricky process, but there are many strategies to increase customer loyalty and ensure the success of your business. If your company wants to enhance the customers’ overall experience with your business or brand and leave them satisfied with their purchases, you should definitely consider implementing a customer loyalty rewards program if you don’t have one yet! You can make things easier for your customers by utilizing customer loyalty management software or establishing a loyalty rewards app that provides an incentive for one-time shoppers to turn into repeat customers and loyal ones to engage and interact with your brand on a continuous basis. Here are a few more ideas on ways to increase your customers’ lifetime value through loyalty.
In today’s highly competitive business world, a loyalty program can be a crucial asset to a company’s success. Loyalty programs are now offered by most mainstream retailers, and with the rise of e-commerce, loyalty program adoption is expected to skyrocket in the next three years. According to The Neilson Company survey, 72% of consumers agree that all other factors being equal, they’ll buy from a retailer with a loyalty program over one without. In effect, any business that does not add loyalty to its spectrum of offerings will have lost to the competition.
Modern loyalty software is the most effective way to increase customer spending, drive traffic, and boost customer engagement. The collection of customer data and the ability to target and customize your rewards program based on any multitude of behaviors, whilst providing powerful incentives, motivates customers to spend more, more often.
