In today’s highly competitive business world, a loyalty program can be a crucial asset to a company’s success. Loyalty programs are now offered by most mainstream retailers, and with the rise of e-commerce, loyalty program adoption is expected to skyrocket in the next three years. According to The Neilson Company survey, 72% of consumers agree that all other factors being equal, they’ll buy from a retailer with a loyalty program over one without. In effect, any business that does not add loyalty to its spectrum of offerings will have lost to the competition.
Modern loyalty software is the most effective way to increase customer spending, drive traffic, and boost customer engagement. The collection of customer data and the ability to target and customize your rewards program based on any multitude of behaviors, whilst providing powerful incentives, motivates customers to spend more, more often.
