Social Proof? Loyalty Programs

Social proof is the oxygen equivalent for brands. And in this day and age, it’s easier to attain than ever, and loyalty programs have a big hand in that. 

Human beings are social creatures, and we tend to look to others for cues on how to behave.

Truth is, and this is no secret, in the growingly cutthroat world of business, being the new hot biz on the street isn't enough. You need a loyal following, and you need people talking about you, mostly positively.

Think about it. You're scrolling for new shoes and a store boasts hundreds of "Comfiest kicks ever!" reviews. Suddenly, those shoes seem to walk themselves right into your shopping cart.  Or maybe you're craving a burger so you’re scrolling through endless restaurant options. A new place pops up on your feed, looks like a quaint little eatery tucked away in the digital alleyways. The menu looks enticing, the ambiance inviting – but there's something missing. Ah, yes, the elusive seal of approval: reviews. So, you say, “maybe next time,” and go instead to somewhere more… approved. 

In today's digital landscape, the power of social proof cannot be overstated. As consumers, we're inundated with choices at every turn, from where to dine to which products to buy.

With so many options competing for our attention, we naturally gravitate towards those with a proven track record of satisfaction.

This is where loyalty programs shine. By incentivizing customers to engage with your brand, whether through repeat purchases, referrals, or social media interaction, you not only foster loyalty but also amplify your social proof.

So, how can you leverage your loyalty program to drive social proof?

• Reward Reviews 
  Think of reviews as free market research with a side of social cred. Offer a discount, early access to new products, or even a chance to win a prize for leaving a review (positive or negative, because honest feedback is valuable too!).
  
  
• Embrace User-Generated Content (UGC) 
  Let your customers be your brand ambassadors! Run contests that encourage people to share photos or videos rocking your latest styles or enjoying your delicious dishes. Offer bonus points in a loyalty program or feature user-created content on your social media channels.
  
  
• Get them posting! 
  If your customers are posting about you, it means you’re doing something right. To take things up a notch, run contests or giveaways for people who share your content, tag your location, or use specific hashtags. The more people talking, the bigger the wave of social proof you create.

Remember, Social Proof is a Two-Way Street

Social proof thrives on authentic interaction. Don't just broadcast messages; cultivate a conversation. Respond to reviews, both positive and negative.  Answer questions in comments.  Show your audience you appreciate their love, and even their constructive criticism. This fosters a sense of connection and builds trust, which ultimately strengthens your social proof and fuels loyalty.

Now go forth and become the next big thing, with a little help from your social proof posse!

Kangaroo Rewards

Our all-in-one, data-driven loyalty and marketing platform reshapes the way thousands of businesses engage and reward customers.

Designed to amplify customer engagement and fortify retention and acquisition efforts, Kangaroo empowers your loyalty program from start to finish.

Book your free demo and get started today🎈