As Halloween creeps up, it’s not just costumes and candy that excite consumers—it's also the beginning of the most booooo-tiful (aka profitable) time of the year for retailers.
In 2023, per-person Halloween spending reached a record high of $108.24. Given the growth in consumer trends and the influence of social media, we can expect 2024 to be even more explosive.
With Black Friday, Cyber Monday, and Christmas just around the corner, Halloween kicks off the frenzy, the fright way!
But how can brands tap into the excitement early? One effective way is by leveraging your loyalty programs to engage and reward customers, Halloween-style.
Here are some eerie-sistible loyalty program ideas that will definitely come in candy.
What better way to celebrate Halloween than by doubling the rewards? Customers love getting more for their purchases, and offering them double points or exclusive discounts on Halloween-themed items will keep them engaged. Target seasonal products—costumes, decorations, spooky treats—and sweeten the deal with bonus points or surprise discounts to encourage impulse buys and repeat visits.
To make things even more exciting, launch a “Trick or Treat” mystery campaign where qualifying purchases unlock surprise rewards, like extra points or limited-time discounts. The mystery element keeps customers curious and close by.
💡 Pro Tip For every $50 spent on Halloween decor or costumes, offer 100 bonus points or a 15% discount on their next purchase. That way, you’re not only boosting sales now but ensuring customers return for more seasonal shopping later. Muhahaha!
Halloween is a prime time for showcasing costumes and decorations, and with social media influencers driving trends, e-commerce shopping is heating up. According to the National Retail Federation, Halloween marketing reached a record $12.2 billion in 2023. With the continuous growth of social media and consumer trends, 2024 is set to surpass even these impressive numbers.
In the age of Instagram and TikTok, a creative Halloween contest can work wonders for your brand. Leverage the Halloween hype by encouraging customers to post their costumes, home decor, or Halloween party setups. Make sure they tag your brand and use a specific hashtag to generate buzz, and offer loyalty points, exclusive rewards, or a grand prize to the winners.
Want to make it even bigger? Partner with a complementary brand for a joint contest and giveaway. With 59% of TikTok users influenced by the platform for Halloween costume purchases, you’ll expand your reach to new audiences while keeping your most loyal customers entertained and motivated to engage.
Example: “Share a picture of your spookiest Halloween setup using #WitchyRewards and win 1,000 loyalty points plus a $100 shopping voucher!” You'll drive engagement and make your brand part of the conversation this Halloween.
Nothing screams exclusivity like limited-edition swag. This Halloween, add branded, seasonal items to your loyalty rewards catalog that customers can only unlock through points. Think Halloween-themed tote bags, quirky mugs, pumpkin cupcakes, or branded accessories—products your customers will love to show off while promoting your brand at the same time.
Not only does limited-edition merch create urgency, but it also drives loyalty program engagement. Customers will feel motivated to accumulate points to get their hands on these exclusive items, boosting sales in the process.
💡 Pro Tip Release a Halloween-themed tote bag that’s available exclusively for loyalty members to redeem for 500 points. Create scarcity by making it available only through October, generate excitement and encouraging point accumulation.
Here’s an added trick for building long-term engagement—encourage customers to shop with you during Halloween by offering them exclusive discounts for Black Friday/Cyber Monday (BFCM) or Christmas. This strategy gives your Halloween shoppers a reason to come back and claim their rewards exclusively during the peak holiday season.
How It Works: For every Halloween purchase, customers receive a coupon or discount code that can be redeemed during BFCM or Christmas. For example, offer an extra 10% off for shopping during Halloween that they can apply to their holiday orders. This locks them in for future sales and spreads out their spending across both seasons.
💡 Pro Tip Set up tiered rewards—spend $50 during Halloween and get a 10% discount for BFCM, spend $100 and get 15%, or spend $150+ for a 20% discount. This structure not only increases Halloween sales but also encourages higher future spend.
By implementing these three tricks, you can turn Halloween into more than just a holiday—it becomes a strategic driver of engagement and profit for your business. With creative campaigns, irresistible rewards, and festive products, you’ll not only delight your customers but also build long-term loyalty that carries well into the holiday season! 🕷️✨
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