How to Spring Clean Your Loyalty Program

Spring has sprung! Along with the blooming flowers and lighter clothes, it's the perfect time to spring clean your loyalty program and give it a fresh start.

Just like your overflowing closet needs decluttering, loyalty programs can become cluttered with:

Outdated rewards 
Nobody wants a free winter hat in the heat of spring! Conduct a reward audit and ditch any irrelevant offers and reward campaigns. Replace them with seasonal perks that resonate with your customers, like bonus points for spring purchases.

Ping inactive members 
Dormant flowers need a little TLC. Run re-engagement campaigns with targeted incentives to lure inactive members back into the fold. Think special offers, bonus points, or a friendly reminder of the program benefits.

Stale data 
It’s not secret that a messy database holds you back. So, consider this the perfect time to freshen yours up! Are there dormant loyalty program contacts who haven't engaged in months? Reach out with a friendly re-engagement offer. Still unresponsive? Consider removing them to streamline your database.

Now, let's plant the seeds for growth!

• Untangle your loyalty program explanation Ditch the jargon, simplify tier structures, and explain signup steps in clear, concise language. Clarity is key to a thriving loyalty program!

• Branding Refresh Consider branding your loyalty widget and marketing emails and content with floral, spring-inspired aesthetics. Most people love spring for the breath of fresh air it represents. Connect with the excited, rejuvenating aspect of spring to remind them you're always on top of your program.
  
  
• Run a Spring-Inspired Reward! Offer a special reward that resonates with your industry. If you're in food & beverage for instance, offer a spring-themed menu item for double the rewards - a strawberry rhubarb crumble perhaps? 
  
  
• Gather Feedback Just like a gardener listens to their plants, listen to your members! Conduct surveys or polls to understand their needs and preferences, then fine-tune your program for optimal results.
  
  
• Metrics Make the Flowers Bloom Track key metrics like member engagement and redemption rates. Analyze the data and be willing to adjust your program to maximize its effectiveness.

Kangaroo Rewards

Our all-in-one, data-driven loyalty and marketing platform reshapes the way thousands of businesses engage and reward customers.

Designed to amplify customer engagement and fortify retention and acquisition efforts, Kangaroo empowers your loyalty program from start to finish.

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