Hey Kangaroo Fam! We've got some quick news to keep your email marketing safe and sound. In October, Google and Yahoo announced they're tightening the screws on email safety starting Q1 of 2024, and with February fast approaching, we want you in the loop.
Remember, these proactive measures set the stage for a deliverable 2024. They're a customer satisfaction strategy and a great way to boost deliverability; and odds are, you've got them covered.
While Google is set to enforce the new requirements from February 1, 2024, Yahoo aims for implementation by Q1 of 2024 without specifying a precise date.
Do the rules apply to you?
Spoiler alert: they do, and especially if you're a bulk sender. Google, for instance has a fresh set of requirements for everyone, but bulk senders (those shooting 5k+ emails daily to Google accounts) get some extra attention.
1. Making Sure It's You
Starting February 2024, email authentication will be paramount to make sure your receivers know it's really you reaching out. Google and Yahoo now require three crucial authentication methodologies from bulk senders – SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance).
All this sound gibberish? Get in touch with one of our loyalty experts for support.
2. Make Unsubscribing Easy
No more hide-and-seek with the unsubscribe button! Thanks to the new rules, easy unsubscribes will be required to be accessible and ready when needed.
3. Sending Only the Most Wanted Emails
Respecting explicit consent is key. You will be required to send emails to those who genuinely want them. Maintaining a low spam rate (0.1% or less) is crucial for successful delivery. High spam complaints (0.3% or more) lead to performance issues.
Why does it matter? Nobody likes spam! Keeping it low ensures your messages land where they're supposed to – in the inbox.
- For Gmail spam complaints, enroll in Google Postmaster Tools (GPT)
We're here for you.
While the 2024 requirements may seem challenging, Kangaroo is here to guide you through the necessary actions. If you have any questions or concerns, feel free to reach out. Remember, proactive measures now will pave the way for a successful and deliverable 2024.
Check out the full insights in Google and Yahoo's official guidelines.
Prepare, authenticate, and ensure your emails are always wanted.
If you need our support, don't hesitate to reach out.
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