Ah, the sweet sound of jingling bells, the scent of gingerbread in the air – it can only mean one thing: the festive frenzy is upon us your customers! As the world gears up for the Christmas rush, smart businesses like yours are gearing up to turn this merry chaos into a stocking-full of profits. The key? A jolly good rewards program.
'Tis the Season for Rewards: Short and Long-Term Wins!
With festivities taking over your customers' minds, the challenge is to ensure they're not just thinking about sugar plums and mistletoe but about your brand too. In the retail arena for instance, where deal-hungry shoppers are set to squeeze holiday sales, a robust rewards program becomes your North Star. The National Retail Federation predicts a 3% to 4% YoY increase in sales – that's a festive feast waiting for you!
Act Now - Your Brand Needs to be Holiday-Ready!
As you plan for the holiday season, think about staying competitive by making the most of every sales opportunity. Remember, the holiday shopping season starts as early as July! So, to stay ahead, start working on your holiday rewards campaigns the soonest possible.
How to Leverage the Christmas Rush via Your Loyalty Program
Bargain hunters are out in full force right now. Convert their one-time splurge into a lasting relationship. Offer exclusive perks for repeat visits and turn these deal-seekers into your loyal elves. Here are some Holiday Reward Ideas.
- Tailored Gift Feeling - Gifts tailored to their tastes resonate deeper. Consider personalizing offers based on past purchases or create festive-themed rewards. A personal touch always makes your brand memorable amid the holiday noise.
- Festive Campaign Launch - Capitalize on the holiday budget-conscious mindset while making sure they remember your brand amid all the frenzy. On December 1st for example, launch a dazzling 20% campaign on purchases made until January 31st – a reason for customers to not just buy their gifts and disappear, but celebrate well into the new year.
- F&B Delights - Indulge customers in F&B delights with the allure of holiday-themed happy hours. Offer seasonal treats like hot cocoa and complimentary nibbles such as gingerbread cookies, creating a festive atmosphere within a designated time frame. Extend the joy with post-Christmas vouchers, keeping the celebrations alive into the future.
- Retail and E-commerce Specials - The classic BOGO (buy one, get one) campaign is always a winner. Elevate their shopping experience with double the value for their money. It's a winning strategy to make every purchase count and leave your customers delighted (and hooked on you!)
- Point Multiplier - Supercharge customers’ holiday shopping spree! Have your customers earn double or triple reward points on purchases exceeding a set amount. 'Tis the season to multiply the joy, making every transaction during Christmas an opportunity for their rewards (and your sales) to skyrocket.
- Partner Vouchers - Collaborate with trusted third-party businesses to offer customers the chance to redeem extra vouchers unrelated to your brand. Pick partners whose products are especially needed during the festive months, such as Uber Vouchers or Amazon Gift Cards.
- Christmas Draw - Add excitement with a Christmas draw or raffle, accessible based on transactions or specific criteria. Consider implementing different levels of customers’ statuses or a refer-to-enter system, encouraging referrals for new customers while providing existing ones with the chance to win.
Remember, customer acquisition tactics to increase your base is key during the holiday season, and it will serve its purpose for many years to come.
Ensuring Loyalty Program Sign-Ups for Newbies
This season is your golden chance to not just bring in new members but also to make sure those recently welcomed to your loyalty program stick around. If you’re already excited about giving your loyalty program an extra boost, get ready to welcome some new faces, because they are coming!
Here are a few smart tips to not just sign them up but also keep them happily engaged all through the holiday season and beyond.
- Sprinkle holiday joy into your onboarding process. Send a cheerful welcome email with a special festive offer to kick off their loyalty journey.
- Provide a starting bonus to kickstart their purchases and establish a strong beginning to their loyalty experience.
- Develop a simple and enjoyable guide for newcomers. Assist them in understanding how your rewards program operates and guide them on maximizing its potential for optimal benefits.
- Sprinkle a few surprise bonuses throughout their initial journey. Surprise perks keep the excitement alive and make their loyalty adventure all the more memorable.
Kangaroo > Santa.
While the jingle bells fade, the impact of a game-changing loyalty program is everlasting. Make every season as merry as December with Kangaroo Rewards’ all-in-one loyalty platform.
Book your free demo and discover how Kangaroo Rewards can help you leverage the holiday momentum to last far beyond the last snowflake🎈