It’s January… Everyone’s hungover on eggnog and sweet potato pies with holes in their wallets and gravy stains on their holiday pants. The holidays have come and gone — Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, Kwanzaa, and even Boxing Day.
It's all behind us, and there's a noticeable slump in the air. Shopping malls are mostly empty, calendars are still stuck in 2023, and Mariah Carey is taking a much-needed break.
The calm after the storm is usually pleasant, but when it comes to sales? Not so much.
Thankfully, there are options to hoist you out of the low-season rut 💙
Who said sales rushes should be over just because the big holidays are? The beauty of loyalty programs is that they can make sure you keep the shopping spirit alive way beyond Christmas. Here’s how:
1. Lend a Hand with Exclusive Loyalty Perks
Post-holiday pockets aren't usually overflowing, and even the least budget-conscious individuals often find themselves diving into coupon-clipping mode.
Explore strategies that not only alleviate financial strain but also drive continued engagement with your brand. Consider launching exclusive BOGO campaigns for loyalty program members or amplifying their experience by doubling or tripling reward points on select products.
2. Stay in Touch and Nudge Customers of Their Reward Points
Many shoppers found their way into your store to get their holiday presents or redeem their rewards. But others may have gotten lost in the holiday hustle—decorating, shopping, cooking, last-minute existential crisising before another year’s end.
For this group, friendly reminders about their points balance might be a good idea to nudge them about the goodies they can still treat themselves to.
3. Give a Warm Welcome to Gift Recipients (New Shoppers)
If you’ve been selling gift cards, chances are you have a lot of new faces in your store. They've come to redeem them, checking out your stuff and getting a feel for what makes your store cool.
While your products do the talking, add a little extra charm. Encourage them to leave a review when they make a purchase with their gift cards, earning them points and getting them into your loyalty program. In a recent survey, an overwhelming majority of respondents, 93%, expressed a strong likelihood to revisit a brand or retailer following a positive experience. So, keep it all positive.
4. Sassy but Understanding Marketing, Always
Customers have been receiving hundreds of emails and messages for the past few months, so beware of marketing fatigue. Stand out from the crowd with truly creative, personal marketing.
Focus less on trying to sell your products and more on making your customers smile. Add some flair to your messaging, and watch the sales roll in on their own, long after the holiday lights are gone.
5. Express Gratitude to your MVPs
Amid the sea of discounts and promotions during Christmas, appreciate the shoppers who chose your brand. Send them a thank-you message, maybe offering a 10% voucher for their next purchase.
Something like, "Hey, thanks for choosing us during the festive times. To thank you for your trust, here's a voucher of 10% on your next purchase from our stores."
6. New Year, New Loyalty Strategy:
Yup. No escaping the R-word! Resolutions aren't just for personal improvement; your customer loyalty game deserves a revamp too! Meet with your team and dive into the new year with fresh ideas on how to attract and retain customers and build brand loyalty.
The Gift That Keeps On Giving
A killer loyalty program isn't just for Christmas—it's a year-round game-changer. Kangaroo Rewards offers a one-stop-shop for crafting loyalty programs that keep your customers coming back for more. Loyalty is the gift that keeps on giving, no holiday required.
So book your free demo and get started today.
Happy 2024 from Kangaroo! Here’s to keeping the sales rush alive all year long🎈
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