With the air turning crisp and pumpkin spice in the breeze, it’s time to cozy up to some new business goals. As we dive into this season of change, let’s focus on two essentials: welcoming fresh faces and showering your loyal customers with appreciation.

This fall, discover how to leverage a loyalty rewards program in a fun and authentic way to connect with your customers and boost sales. Here are some tips to help you achieve your fall business goals! 🍁🍂🎃☕️

1. Embrace the Back-To-School timing

Whether you are promoting to parents, college students, or faculty members, the back-to-school season is a fantastic opportunity to connect with new customers and keep them coming back all year.

▶ Offer time-based discounts

Consider offering time-based student and faculty discounts during the week or on weekends, depending on when your store sees the most traffic. For example, offer students and teachers 15% off all regular-priced merchandise from Friday to Monday.

▶ Promotions for year-round engagement

You can also implement promotions that last throughout the school year to keep your brand top of mind. Offering free baked goods with the purchase of a hot drink for students and faculty can provide high value for a low-ticket item. Many students are price-conscious and budget-savvy, so positioning them first during the fall months can differentiate your business from competitors.

2. Drive more sales with Redemption Events

Redemption events are a brilliant way to inspire customers to spend in-store while using points they've earned and encouraging new customers to start earning rewards. This strategy works well in retail stores, restaurants, and e-commerce.

▶ Focus on point redemption

While most business owners focus on point accrual, it's essential to highlight point redemption to target mature or existing customers and bring them back to your store. These events can be weekly or weekend specials where customers redeem points for specific products or services. It's an excellent opportunity to promote seasonal products that are leftover from previous months by creating a redemption catalog of items redeemable with points. For example, hotels could offer guests a change of scenery by allowing them to redeem rooms with a view using partial points!

▶ Create a redemption catalog

Develop a catalog of items or services that can be redeemed with points. This can help clear out seasonal stock while providing customers with valuable rewards.

3. Offer experiential rewards

In today’s fast-paced economy, many shoppers seek unique experiences from brands they love. Experiential rewards enhance the larger customer experience beyond single transactions. Customers want experiences that are personal, shareable, and memorable.

▶ Fall contests and raffles

Consider increasing foot traffic by offering fall contests or raffles. A fun idea could be offering loyalty reward members 10x bonus points when the temperature drops to 55°F or lower.

▶ Highlight loyal customers

Create key engagement points by highlighting your loyal customers with Members Week rewards. In a restaurant, diners can spin-to-win discounts on products like sparkling cider, pumpkin-flavored beverages, or seasonal appetizers.

▶ Personalize customer experiences

Enhance customer experiences by offering personalized rewards based on their preferences and shopping habits. This could include exclusive access to events, personalized thank-you notes, or customized offers.

4. Enjoy the seasonal spirit

Fall is the perfect time to capitalize on the changing seasons and integrate festive themes into your marketing efforts.

▶ Seasonal decor and promotions

Decorate your store with fall-themed decor and create promotions that align with seasonal events such as Halloween, Thanksgiving, and more.

▶ Themed loyalty programs

Introduce limited-time loyalty program themes that resonate with the fall season, encouraging customers to engage with your brand.

5. Social media, of course! 

Social media is always a  powerful tool for engaging with customers and promoting your fall marketing initiatives.

▶ Host social media contests

Engage your audience by hosting contests on social platforms. Encourage customers to share their fall-themed photos using your products for a chance to win rewards.

▶ Share user-generated content

Feature user-generated content and reviews on your social media channels to build a sense of community and authenticity around your brand.

▶ Leverage influencers

Collaborate with influencers who align with your brand to reach a wider audience and drive engagement.

Fall is a time for renewal and reaping the rewards (pun intended) of your hard work before the holiday rush. By implementing these simple fall-inspired rewards ideas, you can strengthen the connection between you and your customers. Keep them engaged by creating seasonal offers, rewards, and experiences based on their customer status and history.

About Kangaroo Rewards

Our all-in-one, AI-driven loyalty and marketing platform reshapes the way thousands of businesses engage and reward customers.

Designed to amplify customer engagement and fortify retention and acquisition efforts, Kangaroo empowers your loyalty program from start to finish.

Book your demo and get started today🎈